Sunday, June 27, 2010

What if...existence

.
The other day I saw a documentary about a possible end of the world and it made me think about something.

If it will be for you to die in a year from now probably you`ll change some or many things in the way you live your life...You would want to do all those things that you didn`t do so far.

But what would you do if the entire world would end in one year? Would you change something?
As long as you can`t change something at least to delay that natural process of end - you`d probably barely change something or nothing in the way you live your life. You know why?

Because as long as there is a continuity of humans you and your life have a reason to be..., you`ll have something to leave behind: a memory, a child, a great thing that you have done. Your presence was not in vain. Even the most anonymous man that lived on this earth, with out any knowledge of reason for living, as long as he left a scratch on a stone, a child behind, a mastery - his existence is real.
But, if the stone, the child, any mastery is coming to an end in the same time as you - you`ll do nothing because there will be nothing. You`ll have no reason. You`ll live just for the sake of living.
Can you see how tight we are to the existence of others? Of humans specially, of life in general? As long as someday there will be somebody or something in the entire universe that will acknowledge your previous existence, your presence into this world wasn`t in vain.
Cogito ergo sum - I think, therefore I am transposed in Acknowledge my existence therefore my existence cannot be denied.

Wednesday, June 23, 2010

Earthquake

.
Close to 2pm June 23 we all in the area, experienced a small earthquake. Earthquakes are not very familiar in this part of Canada, unlike other regions, so be sure you`ll get a lot of stories and reactions.

Large scale earthquakes were registered in 1935 and 1973, but smaller earthquakes can occur three or four times a year, even if depending on their magnitude are felt or not.
Earthquakes occur on faults within bedrock, usually miles deep. Such types of small earthquake can be felt 500 km (300 mi) away from the center.
The one from today, Wednesday, June 23, 2010 at 01:41:41 PM at epicenter …was a 5.5 in magnitude, with epicenter at 45.866°N, 75.457°W, more exactly 544km from Toronto, near Parc Echo. The earthquake was felt mostly in Ontario and Quebec, but also in USA - Detroit, NY.
If you were in a high building, you felt it stronger. You may have thought it was awful and scary or awesome. From a source I can tell that some of the sky scrapers decided to evacuate the building for a small evaluation. Power outages were reported in several areas in US and Canada. Or, you could have thought as me, on the ground floor, that something strange is going on.

As a joke- 15 minutes after the earthquake, when all the discussions ended and everybody went back to work, one of my colleague, who works way in the back on the same floor as me, comes along and asks me:
“Do you have any idea what those guys are doing upstairs – because my bookstands were shaking?”

I wonder also if those downtown Toronto with the upcoming G20 and G8 didn`t think of some kind of attack. Chill, just a small earthquake.

Source of technical information USGS

Monday, June 21, 2010

What is G20?

.
I got this question – not once – but several times. What is G20?
People are talking about the up-coming event in Toronto, about the traffic issues, about all the money spent on security – but, have no clue what is this for…

First of all the G – groups are groups established at an International level to discuss and address issues that our society is facing – such as climate, economy, agriculture, engineering etc.
Different countries have joined and send a representative such as Minister(s), Head of States or a Researcher(s), to represent the country at the event. Not all the countries are members in the G groups and a country that is member of a group is not necessarily member of other groups. Usually the number following the G marks the number of members subscribed.

The Group of Twenty (G-20) was established in 1999 by the industrialized and developing countries to discuss key issues in the global economy. G 20 was created as a response to previous financial crisis – more exactly the one from 1990. Previous groups had the same purpose, but the number of participants changed depending on the issues. The actual group has as members 19 countries plus the European Union. Their representatives are Finance Ministers and Central Bank Governors. Over the years G 20 has cooperated with different other groups in order to achieve its mission.

The mandate of the G20 is to address issues related to the economic stability and to work towards a strong international financial architecture by promoting the international co-operation, new national policies and to enhance the growth and development across the globe.

The Group has not permanent staff, but every year a chair is elected from a group of countries. The representatives of G-20 members meet semi-annually at the G-20 summit.
The G-20 summits for 2010 are scheduled to be held in Toronto on June 26–27 and Seoul on November 11–12. The theme for the G20 Toronto Summit is “Recovery and New Beginnings”. 30 international delegations - around 1,500 delegates, including heads of state, will be in Toronto for the summit – this is the main reason for the importance given to security.

These events are usually accompanied also by a reticent public reaction; many meetings have faced public protest. The protests evolve around different subjects such as: local trading, workers rights, resistance to globalization.

The G 20 summit in Toronto is preceded by the G8 summit in Huntsville, Muskoka, Canada June 25 - 26, 2010. The G8 is a forum with members from wealthy countries. The meetings address issues of mutual or global concern. The topics are various- such as health and social development, law enforcement, economy and trade policies, environment, foreign affairs, justice, terrorism etc. The annual G8 leader`s summit is attended by eight of the world's most powerful heads of states.

Serious progress is expected to be made through the discussions in touching a framework for global financial regulations and economic reconstruction, in addition to the security, traffic and protests which are mostly faced by the public. The hardest part will be to translate the G-20 decisions into practical action. The G20 conclusions will not stop the economic process or dramatically change its course, but will open new gates to economic opportunities and solutions.

Amazing Toy Story 3

.
On Friday June 18th on the official release day of Toy Story 3 – we went to see the movie, and also chose the 3D version. Even if I liked the previous two – I was a little skeptical about the outcomes of the series. You know it usually happens that the first movie is amazing – and the producers try to push the story further…, but it just doesn`t work.
Wrong! Toys Story released first time eleven years ago – I`m sure it will definitely attract a new generation of kids.

I would recommend for the parents to follow the series – is just to fun to miss it.



Fantasy – animation- comedy – you`ll definitely love it even if you are a child or an adult.
The story – Andy the child and his toys. In this series Andy is going to college – so the toys are scared about what will happen to them. They end-up in different situations – full of fun, danger and courage.

A must see, I recommend Toy Story 3 with a 10 out of 10.

Wednesday, June 16, 2010

Hidden movies

.
I don`t usually talk about the movies I`m seeing – but, sometimes you have to because… you have to share what is beautiful.
The last film I`m seeing is originally Korean –I am a cyborg, but that`s ok- it has a deep strange story. I found this movie by accident.



The thing is we all can find something nice or attractive – but, because it`s not branded or advertised somewhere we tend to ignore it. If you are curious as I am you will give it a shot. Maybe is something good.
The thing is that these types of movies, or music or something else due to lack of advertising (missed for certain economic or political reasons) remain hidden in the dark corner of creations, as a shadow until someone else discovered them. Remember the Oscar winning Slamdog Millionaire?

This may be one of your favorite movies as well, The Lake House (2006) – but, do you know that this was actually a remake? Probably not, because you got so attracted by the advertising and you loved the story and that`s it.
When I first saw the movie I remembered I`ve seen the story somewhere else and it was exactly the same…Weird – this was a new Hollywood release! But, I remembered the main characters – they were not Caucasians. Il mare (2000)– the award-winning Korean film inspired the 2006 U.S. remake The Lake House starring Keanu Reeves and Sandra Bullock. You have to watch it – it has something more powerful in terms of emotions.
Only if you look at the trailers on YouTube you`ll see a huge difference in the number of views – 200.000 something compared to 10.000.



Shall I tell you one more? Just before I saw Twilight – the first one – I saw an amazing movie – not very well promoted – Låt den Rätte Komma In - Let the Right One in (2008). If you are into vampire movies, you definitely must see this one.

And if you want to see a nice romantic comedy look for Absolute Boyfriend.
And don`t mind about the language used – these movies are usually translated in English.
I`ll keep you posted if I discover a new one, now that I got into this.

Saturday, June 12, 2010

Playing with fire

I just discovered this song and I like it...and not because is on behalf of Romania...but, because it sounds really good. Hehe, you should listen to more of Paula Seling songs - she is really good.

Tuesday, June 8, 2010

PR in a title

.
If you would write a book what title will you give to your book?
What is a title?
The title of a book generally provides a brief explanation of what the book is about. And most probably the next advise is “Keep title short and concise”.
What are you looking in the title of a book? Something attractive, mysterious and that offers you an idea about the content of the book.
So let`s see it:

"Per favore dite a mia madre che faccio il pubblicitario lei pensa che sono un pierre e che quindi regalo manciate di free entry e consumazioni gratis a chi mi pare, rido coi vips, i calciatori le veline e le giornaliste, leggo Novella e mi fotografano i paparazzi, entro nei privè saltando la coda, bevo senza pagare, sono ghiotto di tartine e gin tonic, ho la casa piena di oggetti di design, conosco Paris Hilton, Tom Ford ed Emilio Fede, guido lo Z4 nero, ho tante fidanzate, parlo coi giornalisti e ho l’ombrellone fisso a Saint Trop. Per non fare torti a nessuno vesto Armani, D&G, YSL, Ferrè e Moschino, indosso scarpe inglesi, ho la carta di credito corporate che fa molto boss, l’auto aziendale coi sedili in pelle che fa molto chic. In verità invece lavoro alla luce del neon, col computer che si impalla, colleghe ’stressate’ con piglio da manager, nota spese a pie’ di lista, contratto a tre mesi senza buoni pasto…”
(this is the original – for those of you that are familiar with Italian )

The English translation below:

“Please tell my mother that I am an Advertising agent, she thinks that I work in PR, and I'm used to give free entry and free drinks to whoever I like, laughing with VIP-s, football players, hot TV chicks ( veline are stupid girls that "work" in Television and they are not able to do anything...they are just good looking), women journalists, that I read Novella (Novella is an Italian for gossip and tittle-tattle weekly magazine) and that paparazzi take photos of me, that I enter the private parties by jumping the queue, that I drink without paying, I'm greedy of sandwiches and gin tonic, my house is full of design objects, I know Paris Hilton, Tom Ford and Emilio Fede, I drive a black BMW z4, I have so many girlfriends, I speak with journalists , and I'm used to having a fix beach umbrella in Saint Tropez. Not to wrong anyone I dress Armani, D&G, YSL, Ferré and Moschino, wearing English shoes, my credit card is a corporate one which makes me (feel) very boss, leather seats in my business car which is very chic. Instead I work at the neon light, my computer is always freezing, strained coworkers with an air of managers, expense account at the foot 'list, a fixed- term contract for 3 months and no meal ticket at all!”
(translation made possible with help from Letizia L. and Gianluca F.)

Ok, so what book am I talking about? That`s the title of the book! Are you still interested in reading it?

I wouldn`t probably even write about this subject – if one of the first modern longest title wouldn`t be so “explaining” … about PR! The title has 1433 characters (290 words) and was written by Davide Ciliberti (Italy) in 2007. For this, Davide and his book entered in the Guinness Book.
The title, as well as the book intends to describe the business of public relations.
Funny, people still think this way about PR! I don`t know any other details about the book…, no matter how hard I tried in both Italian or English I couldn`t find any insights on the actual content. But, we can still judge a book by its cover! Or not…
The thing is that when you start reading such a long title – you may get bored and stop, and you miss the essential point…which is the final or the content

Davide Ciliberti title was actually surpassed by Nigel Tomm`s title with 670 words.

"Selected Works of Nigel Tomm (2006/2007) (Shakespeare’s Sonnets Remixed 2006 / Shakespeare’s Hamlet Remixed 2007 / Shakespeare’s Romeo and Juliet Remixed 2007 / Including Previously Unpublished Elvis Presley’s Love Me Tender Remix 2007) Nigel Tomm is The Winner of The Anonymous Writers Club Award 2006 for The Best Anonymous Writer…(etc).”

But, at least this title is just an enumeration…so, that`s probably why Guinness Book ignored it.

Isn`t this PR or what?

Sunday, June 6, 2010

Won`t back down

.


Did it happen to you - that you like two things very much and that it is little chance they will get together in some combination?

Enjoy two singers that I love separately, and that I`m happy they decided to sing something together! I always thought these two are a good match.